Started with a single hero SKU and $5K monthly ad budget. Basic Shopify store with no conversion optimization.
$12K Revenue
Rebuilt landing pages for mobile-first conversion. Launched structured Meta campaigns targeting lookalike audiences.
2.1x ROAS
Identified 3 winning creatives through rapid testing. Scaled ad spend to $25K/month while maintaining profitability.
$95K Revenue
Expanded to Google Shopping and TikTok. Introduced upsell sequences that boosted AOV by 40%.
3.8x ROAS
Reached $200K+ monthly revenue consistently. Built retention engine with email flows generating 30% of total revenue.
$2.4M Annual